Working with a third-party has plenty of potential benefits- especially when it comes to major online retailers like Amazon. However, the arrangement also carries several risks. Here’s a detailed look at the pros and cons of working with a third-party, and benefits of partnering with an expert Amazon brand protection agency.
The Benefits
Third-party retailers can increase your product visibility and strengthen its presence in a large competitive market like Amazon. Diligent third-party resellers will work hard to craft SEO compatible descriptions and to use high-quality professional photos to make your product more appealing to consumers. Third-party sellers also pay for their own advertising and absorb the costs of promotions and sales. Good third-party resellers will also protect your brand by ensuring that your products are ranked well and have good reviews. Between the free advertising and potential brand growth and protection, it’s easy to see why many brands would want to work with third-party retailers on Amazon.
The Drawbacks
Not all third-party sellers are ethical, and some may try to undercut you and misrepresent your brand. The main risk involves companies deviating from your minimum advertised price. This results in having your brand’s value lowered. There’s also the risk of bad brand representation if consumers experience poor customer service with any unauthorized third-party sellers. As a result, customers associate those bad experiences with your brand.
Protecting Yourself
With the right Amazon brand protection agency, you can get the benefits of working with third-party retailers without the risks to your brand. Amazzia can protect your brand by preventing MAP violations, inconsistent distribution, and poor customer service.
Deciding whether or not to work with third-party resellers is not a decision to be made lightly. However, if you do decide that the benefits outweigh the risks, you should definitely ensure that your company is protected by a reliable Amazon brand protection agency like Amazzia. Check out Amazzia today to learn how we can help grow and protect your brand.
