You work hard to develop, test and market your products. As a brand, you know how hard it can be to create and sell a product in today’s competitive market. When your brand ideas are stolen or counterfeited, it’s not only insulting but it creates serious problems for your business. Counterfeiting is nothing new, in fact, many people are familiar with the option of buying a ‘knock-off’ instead of the actual major brand.
Here are three major ways that counterfeiting hurts your brand and how you can protect yourself with an anti-counterfeiting solution:
Counterfeits Are Often Poor Quality
While another company can imitate your product, they are probably producing a product of lower quality. If you are a major brand like Fendi, your consumers will be able to spot a counterfeit and judge accordingly. If you are a newer brand, however, the knock-off may not be recognized by your customers. As a result, some consumers who purchase a knock-off may begin associating your brand with the poor-quality product.
Counterfeit Companies Can Tarnish Brand Reputation
Reputation is key for any brand. If another company copies your product and then offers poor customer service or becomes associated with something undesirable, your brand may suffer the consequences.
Counterfeits Drive Down Prices
Consumers are likely to opt for the lowest advertised price. If a counterfeit is similar enough to your product but cheaper, consumers will opt for the counterfeit instead, which leaves you with an insufficient ROI, return on investment.
As a brand, it is important to protect yourself against counterfeits. Fortunately, Amazzia offers an anti-counterfeiting solution, The Amazzia Solution. We ensure your products sold on Amazon are authentic and of the highest quality. How do we do it? We do it in a double-step. First, we send your products directly to Amazon to minimize counterfeits. Secondly, we partner with authorized resellers that manage Amazon online stores. Our authorized resellers not only protect your brand from copycats but also provide excellent customer service and pricing control. It’s a win-win.
